Seamless Revenue Mgmt and PMS Interface Streamlines Operations at Best Western Richmond Suites

Best Western Richmond Suites in Baton Rouge, LA has completed the implementation of Easy (Ez) Revenue Management Systems Ltd.'s two-way interface between EzRMS, its revenue management Internet product suite, and Visual Matrix, the Windows-based property management system provided by Image Technology Systems.

Image Technology is the number one two-way vendor for Best Western International, the global chain comprising over 1,100 properties.

The implementation is the first in a series of Best Western deployments by EasyRMS. The interface has been up and running for several months, and the property uses this functionality daily.

The functionality allows for the hotel to review the daily recommendations provided by EzRMS and then upload them immediately into Visual Matrix directly, all from one screen. This is done through an easy upload process that simultaneously changes rates for many future days or months at a time in the PMS.ガ‚¬

Seamless connectivity
Visual Matrix is an affordable property management system for the hotel industry that does not compromise on features and is popular with both independent and franchise properties. It offers hotel clients a robust yield management system, connectivity to all major distribution channels and commission-free online booking through a brand's own web page. The application provides hotel staff with the tools they need to efficiently manage day-to-day operations and also forecast effectively.

Garrett Kruithof, general manager of Best Western Richmond Suites, says the property was in need of a revenue management system, and needed one that would work seamlessly with their PMS. "When Image Technologies announced at the Best Western Convention that they were rolling out the interface for EzRMS, we knew we needed to take a closer look," he states. "After speaking to the staff at EasyRMS and Image we were confident this would be one that would work, and that if we had any issues, both companies would work hard to together to resolve them."

Kruithof notes that as Best Western Richmond Suites is a small property, the challenging aspect of revenue management lies with the general manager, director of sales and front office manager. "Facing the economic times we are in, this can become an even more daunting task as each position takes on more generalized roles within the hotel," he notes. "Having a RMS that takes on the role of the revenue manager frees up time for the property management team to focus on our most important aspect - which is servicing our guests."

Similar uploads are planned for Best Western Georgetown and Iwo Jima in the near future, and a number of other Best Western properties, including Westgate Inn, BrandyVine and Burlington Inn, will follow shortly.
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