Sandwich Shop

QR codes have emerged as an effective way to engage with customers via customized messaging that takes advantage of the popularity and prevalence of smartphones. Marketing experts, technology trend-setters and hotel and restaurant operators share their experiences to decode the future of QR codes in hospitality

In this first-of-its-kind research report, HT reveals the results of a comprehensive survey of hotel and restaurant operators’ use of customer engagement technologies, including mobile, social, digital and location-based applications. Find out current and planned implementation rates for things like tablet-based ordering, social media-POS integration, and more. Plus, this research reveals the perceived impact these applications are having on generating customer engagement, and on improving the overall business.