Roy Rogers expands its off-premise options by offering delivery via Uber Eats. The company said most of its corporately owned locations throughout Maryland and Virginia are now offering the expanded service, and that franchised Roy Rogers locations throughout the Mid-Atlantic will expand delivery via Uber Eats later this month.
Roy Rogers launched delivery as a customer convenience in July 2019, when it partnered with DoorDash. The program was quickly and widely embraced by fans of the brand and, along with drive-thru purchasing and curbside pickup of online orders, became an integral part of the company’s operations.
Off-premise dining also proved to be key to the company’s survival through the early stages of the coronavirus pandemic, when many food purveyors whose business was restricted to on-site, indoor dining suffered. In contrast, since it began building its off-premise program, Roy Rogers has been enjoying strong sales performance and continues to see that component as a key driver for future growth.
“Making our brand more accessible is a top priority for Roy Rogers at this time,” noted Executive Vice President Jeremy Biser. “We are approaching this goal from many angles, from seeking qualified franchise candidates who can partner with us to open more Roy Rogers locations and bring our brand to more communities, to improving options for enjoying our food off-premise, including optimizing drive-thru, enhancing curbside pickup, and expanding delivery. Ultimately, we want to ensure we’re doing all we can to bring our fans and our food together.”