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Rita's New Mobile App Uses Beacons to Make Redeeming Offers Seamless & Intuitive

Rita’s Italian Ice, with more than 600 stores nationwide, has unveiled its updated mobile loyalty app, which improves the guest experience for Rita’s fans while enabling them to more easily earn rewards customized to their personal preferences, while interacting with the brand socially.
Designed and built by Relevant Mobile, the new app is now available for download by Android and iOS users for all 600-plus Rita’s locations throughout the U.S.
“The app not only points to the nearest Rita’s, but gives our loyal fans more ways to earn rewards and engage via social media,” said Robin Seward, Chief Marketing Officer at Rita’s Italian Ice.  “Now, fans can share their Rita’s experiences with their personal social networks directly from the app.”
Upon a guest’s arrival at a Rita’s location, beacons will work in the background to ping the guest to check-in, making it seamless and intuitive for them to earn and redeem rewards when they visit. Guests earn a Rita’s punch for each visit when they make a purchase, and they’ll earn their choice of either a free regular Italian Ice, frozen Custard or Gelati on their eighth visit. Promo codes can also be redeemed through the app, to make redeeming offers that much easier. Guests can also find a location, follow Rita’s on social media or refer a friend to earn rewards.
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