The Risk and Reward of 'Fast'
That notion of needing to move fast could not be more relevant for the hospitality industry. Restaurants and hotels are dealing with new payment mediums, massive changes in marketing and guest engagement, skyrocketing customer expectations for connectivity, and mobile everything. IT execs need to have a plan for all of these changes, like, yesterday.
Laping went on to say that companies who are afraid to try and fail are going about it wrong. The concept “failure is not an option” is broken; instead IT leaders and the companies they work for need to be willing to fail. The way forward is to move quickly, fail fast, learn from it, and try something else.
Fast forward: This month’s cover story profiles an up-and-coming restaurant company that has fully embraced a willingness to move fast, try new things, learn from them, and try again. Wow Bao is exploring diverse sales channels to get its unique food product into consumers’ mouths. Managing partner Geoff Alexander embraces the headaches that come with being an early adopter of IT. “I’m a four-unit restaurant trying to make ends meet, doing everything I can for risk and reward,” he says. Alexander shares Wow Bao’s story with HT this month and, fittingly, is joining us as a speaker at the 2013 Restaurant Executive Summit. Hope to see you there…