Restaurant Group Boosts Loyalty and Brand Awareness with Mobile CRM

Ichor Restaurant Group, a multi-brand operator and franchisor of thirteen restaurants throughout Ohio with  an additional restaurant opening in Michigan, will be the first Ohio-based chain to employ the Punchh mobile CRM suite throughout its concepts, Old Carolina Barbecue Company, Baja Pizzafish, Smoke the Burger Joint and Wedge.
Punchh’s brand-specific mobile apps allow brands to engage customers in and out of the store with loyalty programs, reviews, referrals, ordering, gift cards, payments, games and surveys. Its cloud-based platform integrates with restaurants’ POS systems to track highly detailed customer purchasing data and brand-relevant social media activity. Using customers’ individual preferences, purchasing history and demographic data, operators can tailor offers to patrons that bring them back along with their friends.
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