Restaurant Debuts Single Sign-On for Mobile Orders, Loyalty
Customers ordering online from Garden Catering Restaurants, a multi-unit chain with locations throughout the Northeast, now have a single sign-on for digital orders and loyalty program.
Restaurant Revolution Technologies Inc. and Thanx Inc. have teamed up to help Garden Catering and other restaurants and retailers drive incremental revenue through personalized marketing campaigns and deeper customer loyalty. Supported by Revolution’s Order One technology, Thanx adds more convenient ways for off-premise customers to order food from their favorite restaurants while earning and redeeming loyalty rewards through a single sign-on.
“All of us at Garden Catering are thrilled to be employing the Order One platform by Revolution, both on our website as well as incorporated into Thanx to streamline loyalty program opportunities for our customers,” said Zino Carr, growth and operations strategist at Garden Catering. “With powerful digital technology in place, we will be able to offer a robust and meaningful experience which will help us to better understand and engage our customers.”
Order One platform incorporates all customer orders, whether they were placed via web, mobile, social, phone, text or chat, directly into the restaurant’s point-of-sale (POS) system for optimal efficiency.
Beyond earning loyalty rewards through purchases made in the Thanx mobile application or as a result of a Thanx text or email promotion, Garden Catering also launched Order One to enable online orders directly from the restaurant website,which includes the following features:
- A fully branded presentation of menus with real-time updates based on menu item availability.
- The use of Intellisell, Revolution’s patent-pending suggestive menu-item selling feature increasing the average order size.
- Monitoring of submitted orders by Garden Catering customers from start to finish and providing order management protection. If there’s a problem, such as credit card processing failures, Order One, along with its live issue monitoring and order resolution team, will troubleshoot in real-time and ensure customer satisfaction.
- Capturing customer data for a comprehensive look at all ordering channels and necessary data to drive revenue and make crucial business decisions.
- Integrated single-sign on for existing loyalty or email subscribers via Thanx.