ResortSuite Connect to Provide Personalized Guest eMarketing Solution

ResortSuite, a provider of integrated, guest-centric hospitality management software solutions, is pleased to introduce ResortSuite Connect, an eMarketing solution developed to improve online communication between operators and their guests. Hotels, resorts, spas, golf courses, ski resorts and clubs will have the power to capture valuable guest information, preferences and activity from ResortSuite's single database to generate targeted e-mail messages that are timely, personal and measurable.

 

ResortSuite's integration with ExactTarget, a global provider of on-demand e-mail marketing and interactive marketing solutions, allows users to send triggered messages to individual guests instantly. Triggered message types include, confirmations, reminders, cancellations, and surveys. Targeted campaign communications to groups of guests are also executable using ResortSuite's built-in Marketing Campaign Wizard which pulls guest information enterprise-wide to produce targeted subscriber lists.  Social forwarding capabilities within ExactTarget also give operators the ability to control how company messages are shared across various social networks such as Facebook and Twitter.