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Resort Enhances Customer Experience with Free WiFi

UK-based Alton Towers Resort has signed a deal with WiFi provider The Cloud  to deliver free, totally unlimited WiFi access across the 500- acre theme park in Staffordshire. Due to go live this summer, the WiFi will allow theme park goers to access the internet between thrill seeking escapades on one of Alton Towers' 50 world-class rides and attractions. Visitors will be able to access Facebook and Twitter to update their friends on the fun they're having and even upload videos and photos instantly, instead of waiting until they're home. They can also check emails, surf the web and access the Alton Towers Resort App, which is jam-packed full of useful features, fun facts and challenging games.
The past year has seen an exponential rise in the availability of WiFi enabled devices, and an increased interest from consumers who want to share and connect online wherever and whenever possible. Smartphone use covers all locations, with 85% using it on the go and 64% in a store. The Cloud has seen usage on its own network increase at an unprecedented pace in the last two years, having witnessed its unique user base doubling since the start of the year and the total number of sessions tripling, highlighting the real demand for WiFi hotspots in public places around the UK.
The Cloud, a BSkyB company, now has more than 10,000 hotspots around the UK. An estimated 4m people every day pass through The Cloud network by visiting one of its partners, including major outlets like Greggs, PizzaExpress, CaffÈ Nero, Eat, Pret and Wagamama, as well as First Great Western and Network Rail stations.
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