Reservations Website Reports 21 Percent Increase in Revenue
Utell Hotels & Resorts reports a 21% increase in revenue to hotels from January to August 2008 on hotelbook.com, the representation service's consumer site offering more than 6,000 independent, boutique and small group hotels in 2,000 cities worldwide. The site is also reporting average stays of 2.8 days, and an average increase of $15 per night in booking rates compared to 2007.
Countering downward economic trends, Utell has dedicated resources in 2008 to improving bookings for hotels featured on hotelbook, including the redesign of the home page, the introduction of dedicated city microsites, search engine optimization initiatives and increased affiliate marketing activities.
With the site's content and technology supported by Pegasus Solutions, hotelbook aims to sell the complete travel experience. In addition to rooms and special offers, the site offers comprehensive travel guides and award-winning podcasts. Key markets include the U.S., U.K. and Canada.
Bookings by U.K. and U.S. travelers have reflected a preference for domestic destinations. Nearly half of U.K. travelers have booked domestic destinations like Manchester, Edinburgh, and London; and 74% of U.S. customers have booked U.S. properties in destinations like New York, Washington, D.C., and Miami Beach. The data supports a trend towards vacations closer to home due to rising travel costs.
Countering downward economic trends, Utell has dedicated resources in 2008 to improving bookings for hotels featured on hotelbook, including the redesign of the home page, the introduction of dedicated city microsites, search engine optimization initiatives and increased affiliate marketing activities.
With the site's content and technology supported by Pegasus Solutions, hotelbook aims to sell the complete travel experience. In addition to rooms and special offers, the site offers comprehensive travel guides and award-winning podcasts. Key markets include the U.S., U.K. and Canada.
Bookings by U.K. and U.S. travelers have reflected a preference for domestic destinations. Nearly half of U.K. travelers have booked domestic destinations like Manchester, Edinburgh, and London; and 74% of U.S. customers have booked U.S. properties in destinations like New York, Washington, D.C., and Miami Beach. The data supports a trend towards vacations closer to home due to rising travel costs.