Red Roof Inns and SoftBrands Enter Multi-Phase Deal

Red Roof Inns and SoftBrands, Inc., a global supplier of enterprise application software, are set to enter into a multi-phase technology upgrade. A full suite of hospitality technology products and services are expected to be installed in Red Roof's 326 properties. The project upgrade includes central reservation, customer relationship management, business intelligence and property management solutions.

"Our vision for IT at Red Roof is to build an infrastructure that provides deep insight into the performance of our business and to enable us to quickly act on that knowledge. The integrated SoftBrands' solutions allow us to maximize operating efficiencies by centralizing the systems while still allowing for local control at the properties," says Jeff Linden, senior vice president of IT and chief information officer, Red Roof.