Red Roof Inn Upgrades POS System to Be EMV Ready

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Red Roof Inn Upgrades POS System to Be EMV Ready

12/14/2016
Ingenico Group, the global leader in seamless payment, announced it was chosen by Red Roof Inn to deploy a new point of sale (POS) system across its more than 470 properties. By implementing Ingenico Group’s iSC Touch 480 smart terminals, Red Roof has transformed its traditional checkout experience with a fast and easy multimedia POS solution.

As an Ingenico Group customer for more than eight years, Red Roof chose to upgrade its current POS system to be more secure and EMV ready. The solution also expands customer choice by enabling acceptance of any preferred method of electronic payment, including EMV chip & PIN, chip & sign, magstripe, signature capture and NFC/contactless methods, including Apple Pay and Android Pay. Ingenico Group’s iSC Touch 480 smart terminals offer an extra-large multimedia touchscreen to enhance interactivity and the consumer’s overall purchase experience. To increase security, the terminals allow Red Roof to adopt point-to-point encryption (P2PE) as part of its multi-layered security approach to reduce the scope of PCI compliance and keep customer data safe.

"At Red Roof, we pride ourselves on providing a superior customer experience, and we are dedicated to ensuring our guests have a relaxing and enjoyable stay – from the moment they arrive to the moment they leave,” said Jeff Linden, CIO at Red Roof. “With a seamless payment experience provided by Ingenico Group, we are able exceed our guests’ expectations by delivering a multimedia solution equipped with a color touchscreen, which enhances interactivity and engagement at the point of sale during check in and check out.”

By implementing 900 new smart terminals, Red Roof joins many other hotel chains that have upgraded their payment technology to accept EMV payments. With the liability shift, EMV migration is critical for hotels as credit card charges are typically for higher amounts than other businesses, meaning that each chargeback from a fraudulent transaction could be very costly on its own. By enacting a multi-layered security strategy that leverages both EMV acceptance and P2PE, hotels like Red Roof are able to not only better protect their business and reputation, but their customers’ information as well.