Casual dining chain Red Robin has implemented GoRecommend, turning restaurant guests into “real Red Robin ambassadors.” Red Robin takes pride in celebrating guests and making each dining experience one to remember. The Empathica GoRecommend solution allows Red Robin to make its guests a contributor to the casual dining chain’s growth and success. To date, more than 120,000 Red Robin guests have recommended the restaurant chain to over 18 million friends and followers.
Empathica’s social media advocacy solution converts satisfied customers into active brand ambassadors through their social networks. To date, GoRecommend has helped 150 brands mobilize over one million brand advocates who have shared positive recommendations reaching over 150 million friends and followers on Facebook and Twitter. Other social networks – including Yelp, Trip Advisor and Google+ – were recently added to the platform, extending the reach of GoRecommend to popular review sites. To date, 67 percent of all recommendations come from females, and click-through rates on social recommendations from peers and colleagues via GoRecommend are 11 times higher than Facebook ads.
The GoRecommend platform allows brands to leverage the trust people have in recommendations from friends and people they know as a powerful marketing engine. According to Nielsen’s Global Trust in Advertising report, 92 percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising – an increase of 18 percent in 2007. These recommendations are not just endorsements, though. According to the Empathica Consumer Insights Panel: Consumer Use of Social Media Report, one in three consumers recently followed through with a recommendation made via social media, making earned media a valuable sales tool for brands.