Red Lion Hotels Deploys Mobile App to Create End-to-End Customer Experience

RLHC (Red Lion Hotels Corporation) has announced that it is working with MyCheck to enable digital wallet and mobile payment functionality for its new mobile application Hello Rewards. The new partnership will give loyal customers and hotel guests a unique end-to-end experience on and off-property – from reservations, to check in, viewing the hotel folio, ordering room service, paying in hotel restaurants and grab-and-go counters to checkout.
This full range of capability leverages two MyCheck components:
MyWallet, which allows loyalty members to manage and store multiple payment methods in the Hello Rewards app including Apple Pay, MasterPass, Visa Checkout and Paypal; as well as traditional credit cards, debit cards and pre-paid cards.
MyPOS, which manages the integration to the hotel point of sale system to allow guests to view the full room service menu and place orders directly from their smartphone; as well as view, split and pay their bill from their phone in the hotel restaurant. 
“While there are many apps that allow reservations, check-in and mobile keys, we are excited about the ability to offer a full end-to-end mobile experience for our guests,” said RLHC Chief Information Officer John Edwards. “The new Hello Rewards app is designed to keep customers highly engaged with our brands on multiple levels and provide a single portal for everything they need to interact with our hotels on and off property. Guests aren’t just looking for pre-arrival or check-in functionality in an app, but also features that enhance their stay on property and after departure. Our partnership with MyCheck will help us start to provide services such as a digital wallet, mobile integration with restaurant systems and mobile payment that modern travelers are beginning to request.”
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