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RBS Lynk and Chockstone Partner for Restaurant Marketing Solution

Chockstone Inc., a provider of loyalty marketing technology and RBS Lynk, the U.S. payment processing arm of the Royal Bank of Scotland Group, announce a strategic partnership to provide loyalty services to RBS Lynk restaurant merchants.

Chockstone's unique loyalty platform helps further differentiate RBS Lynk's product offering for restaurant operators, demonstrating RBS Lynk's commitment to offering unrivaled products and service for its restaurant customer locations.

As part of the agreement, Chockstone is the recommended loyalty processing provider for RBS Lynk's restaurant customers, providing them the tools to analyze and act upon customer transaction data in real time. The purchasing intelligence available via the Chockstone platform allows participating restaurants to influence consumer behavior and increase customer visits, spend and profits.

Chockstone provides a turnkey solution for merchants to design and launch highly-targeted point-of-sale (POS) promotions themselves through a web-based Campaign Management Tool. Once a program is deployed, marketers simply log-in, choose the promotional parameters and target audience, and submit. With Chockstone, companies of all sizes can immediately leverage customer intelligence and offer relevant promotions right at the point of sale. Merchants also have the freedom to test and refine targeted, email and receipt-based offers nationally, regionally or within a single location.
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