Qdoba Expands Loyalty Program with the Addition of a Mobile Option
Qdoba, in conjunction with Tetherball, a provider of mobile loyalty and rewards solutions, announces the launch of Qdoba Mobile Rewards. The Mexican fast-casual franchise will use Tetherball's powerful mobile loyalty solution to expand on their existing loyalty program to make it even easier for their customers to get great offers.
"We already offer a standard loyalty card program in our stores and see customers picking up the membership cards, but only about one in four activate the cards to join," says Brent Higgins, director of marketing for Aztec Partners LLC, franchisee of 26 Qdoba locations. "With our new mobile loyalty program, activation is easier than ever — customers just text on their mobile phones and can then start immediately enjoying great offers from Qdoba! It's that simple! It's a terrific way to interact with our younger customers who use their mobile phones for just about everything. After joining, they'll get great deals and information delivered right to their phone ˆ' and we'll gain more loyal customers," says Higgins.
Tetherball's fully customizable permission-based text messaging mobile marketing platform allows brands to intimately interact with customers through their mobile phones and allows loyal customers to benefit instantly from offers. The Qdoba Mobile Rewards program kicked off at an Indianapolis market festival during which nearly 20 percent of festival attendees engaged the mobile program — indicating strong acceptance of offers made via mobile.
Unlike other mobile marketing programs, no downloading of special software or an expensive mobile data plan is necessary. The solution is simple and it works on any phone.
"We already offer a standard loyalty card program in our stores and see customers picking up the membership cards, but only about one in four activate the cards to join," says Brent Higgins, director of marketing for Aztec Partners LLC, franchisee of 26 Qdoba locations. "With our new mobile loyalty program, activation is easier than ever — customers just text on their mobile phones and can then start immediately enjoying great offers from Qdoba! It's that simple! It's a terrific way to interact with our younger customers who use their mobile phones for just about everything. After joining, they'll get great deals and information delivered right to their phone ˆ' and we'll gain more loyal customers," says Higgins.
Tetherball's fully customizable permission-based text messaging mobile marketing platform allows brands to intimately interact with customers through their mobile phones and allows loyal customers to benefit instantly from offers. The Qdoba Mobile Rewards program kicked off at an Indianapolis market festival during which nearly 20 percent of festival attendees engaged the mobile program — indicating strong acceptance of offers made via mobile.
Unlike other mobile marketing programs, no downloading of special software or an expensive mobile data plan is necessary. The solution is simple and it works on any phone.