Pokeworks Overhauls Digital Experience
Pokeworks has overhauled its digital experience. The fast casual brand has launched a new website, new app, improved online ordering capabilities and an upgraded loyalty experience.
The fast casual concept has partnered with Koala, Olo and PAR Technology’s Punchh for this digital update, which enhances both mobile and online platforms for easier ordering. The three platforms are fully integrated to enable guests to earn and use rewards in the app or online interchangeably. Pokeworks is offering incentives for both existing Pokeworks Rewards members and for new customers to download the app for the first time.
[75% of consumers prefer to order delivery direct from the restaurant, according to HT's 2021 Customer Engagement Technology Study.]
Pokeworks’ investment in new digital capabilities provides an all-around enhanced guest experience with online and mobile ordering, allowing them to select their favorite menu items and preferred locations with specialized offers and deals catered to guest preferences and purchase behavior. With an updated loyalty structure, guests will be able to earn rewards and bonuses as well as use customized offer codes. This marks the first of several guest experience upgrades Pokeworks is planning to launch in 2022.
“Innovation is one of our core values at Pokeworks. In that spirit, we saw an opportunity to provide an awesome, seamless digital experience to our savvy guests.” said Steve Heeley, CEO at Pokeworks. “Through our new partnerships, our Pokeworks Rewards app and ordering channel experience, we make it easier for guests to order take-out and delivery. Combined with our new loyalty experience, these platforms allow a premium digital experience to match the premium quality poke served in our restaurants.”
In addition to the initial offers for both current and existing rewards members, the new app and online ordering system will host a variety of offers on a rotating basis and include the following evergreen offers:
- $1.99 delivery both in-app and online
- $9 off with every $99 spent
- $5 off for rewards referrals (offer for both the existing and referred members)
[Trend Report on Online Ordering: Digital Demands Present New Challenges, Opportunities for Restaurants]
“Like other brands, our guests are increasingly accessing us through a variety of digital channels. We want to make those channels as easy to use and compelling as possible while providing more ways to enjoy Pokeworks,” said Jayson Tipp, Senior Vice President of Marketing at Pokeworks. “The new app provides more opportunities for us to reward our loyal Pokeworks Rewards Members with rotating rewards, enhanced features and customized preferences based on their favorite Pokeworks locations.”
Pokeworks’ performance has earned multiple awards wins, including Fast Casual’s Top 100 Movers and Shakers three years in a row, and inclusion in Entrepreneur’s Franchise 500 ranking and top poke concept in 2021. Pokeworks continues to attract eager and sophisticated entrepreneurs to its franchise opportunity, and has set aggressive expansion goals to double new store commitments in 2022 with multi-unit operators throughout the United States and internationally.
