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06/28/2022

PicoNFT Launches NFT Platform for Hospitality Brands

Integrated platform simplifies NFT creation and enables integration of NFTs into existing loyalty programs.
Anna Wolfe
Senior Editor - Restaurants
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PicoNFT's  platform enables hospitality companies to create non-fungible tokens (NFTs) that engage their customers and audiences. Branded NFTs offer a new way for brand managers to mobilize communities of passionate travel customers. Used in loyalty programs and as iconic travel collectibles, NFTs enable companies to deliver authenticated brand content and ongoing engagement with their audiences.

PicoNFT is the only solution to offer an integrated, end-to-end platform for travel companies to design branded NFT campaign artwork, mint it on the blockchain, and integrate with loyalty programs. Additionally, PicoNFT lets marketers create online communities for NFT holders and engage them with unique, branded NFT travel content.

Embracing the Metaverse

Hospitality brands of all sizes are embracing cryptocurrency, NFTs and the metaverse. At MURTEC, Brooklyn Dumpling Shop’s CEO and Founder Stratis Morfogen challenged attendees to take NFTs and the metaverse seriously.  “Get on the Metaverse now,” he said. 

From Contactless to Crypto: The Changing State of Digitalization in Hospitality

QSR Wendy's has opened its first VR restaurant.  Recently White Castle celebrated its 100th birthday with a series of 5,000 NFTs by the digital media artist, Che-Yu Wu.  Hotels too are embracing  the digital universe. Hotel citizenM decided to build a hotel in The Sandbox, a decentralized gaming virtual world.   Recently Quiznos, Taco Del Mar Franchises joined the Metaverse.

 

Branded NFT travel collectibles


PicoNFT allows brands to create beautiful NFT artwork through pre-built templates in an integrated design tool. With digital collectibles featuring local artwork or photography of iconic travel destinations, travelers can showcase their NFTs using their wallets and through upcoming Instagram NFT-enabled sharing features driving new signups for loyalty programs and subsequent reservations. PicoNFT also uniquely supports branded multimedia video NFTs that can bring to life location-specific travel experiences. 

NFT loyalty awards and redemption


PicoNFT also supports integration with travel loyalty programs. When customers stay at properties or participate in partner activities, they can be automatically issued a designed NFT with a specific point value. After collecting several NFTs, travelers can redeem those NFTs for rewards. This upcoming award capability is complementary to existing loyalty programs and is fully contained on branded channels, without requiring customers to transact on external third-party marketplaces.