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P.F. Chang’s Amps Up the Digital Guest Experience

t, creating an even more seamless, safe dine-in experience continues to be a top priority for P.F. Chang's.
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P.F. Chang’s announced its partnership with Wisely, the guest engagement platform and restaurant CRM company that provides waitlist & reservations, table & order management, marketing automation, and guest sentiment tools for the industry, as the company aims at continuing to evolve the digital guest experience. This newly implemented technology builds upon P.F. Chang’s expanded commitment to convenience and creating a personalized experience for guests.

Across the board, more brands are increasingly leaning in to off-prem, and while P.F. Chang’s has seen an increased demand for takeout, creating an even more seamless, safe dine-in experience continues to be a top priority for the brand. Through the company’s new partnership, P.F. Chang’s is utilizing Wisely’s waitlist and reservations, which allow guests to book a table for dine-in, or check the wait for a table from wherever they are through Google, the P.F. Chang’s website, and P.F Chang’s mobile app. Upon arrival at the restaurant, Wisely’s Host App automatically flags P.F. Chang’s rewards members within the app, ensuring managers and servers can greet guests accordingly. With Wisely’s table and order management, restaurant team members can manage and communicate with dine-in guests as well as those who’ve placed a pick-up or curbside order.

“One of our top priorities is implementing technology that ultimately helps us to connect with our guests, wherever they are and however they want to experience P.F. Chang’s,” said P.F. Chang’s CMO Tana Davila. “Wisely is making dining with us more efficient for both guests and our team members.”

Wisely transforms the way restaurants work—both operationally and digitally — ultimately reducing friction for both on-premise and off-premise customers, the company says.

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