Pegasus Extends Marketing Capabilities to Include Travel Agency Advertising

Pegasus Solutions has extended its marketing capabilities to include travel agency advertising through a new agreement with Amadeus. As a result, Pegasus reservations services customers and those using the company's representation services, including Utell Hotels & Resorts and Utell Connect, will gain access to advertising on the Amadeus Media Platform.

Advertising through global distribution systems can allow hotels to generate incremental revenue and increase market share by raising brand and promotion awareness at the point of travel agent purchase. Through the Amadeus system, Pegasus and Utell customers will have the opportunity to reach 90,000 travel agency points of sale in more than 190 countries worldwide.