Paytronix Lands $65-Million Equity Investment

Paytronix Systems, Inc. received a $65 million growth equity investment from Great Hill Partners, a Boston-based private equity firm focused on investments in high-growth mid-market companies. Founded in 2001 by Andrew Robbins and Matt d’Arbeloff, Paytronix has become a force in the CXM industry, serving more than 330 customers and 16,000 store locations generating $18 billion in guest spend. Great Hill’s investment represents the first institutional capital in Paytronix.

Paytronix customers include Panera Bread, California Pizza Kitchen, Thorntons and Bloomin’ Brands.  

Morse, Barnes-Brown & Pendleton acted as legal counsel for Paytronix, and Vista Point Advisors acted as its financial advisor.  Kirkland & Ellis acted as legal counsel to Great Hill Partners.