Papa Murphy's Pizza Motivates Customer Purchasing with Mobile Marketing

Papa Murphy's Take ‘N’ Bake Pizza, the fifth-largest pizza chain in the country with more than 1,300 locations in North America, has expanded its partnership with Phizzle. To date, nearly 550 franchisee-owned restaurants throughout 26 states have rolled out Phizzle’s mobile marketing product.
 

Working with Phizzle since 2010, Papa Murphy’s runs customized in-store signage, mobile campaigns and promotions featuring mobile text alerts to develop an “opt-in” mobile database. Mobile textback campaigns with the “call to action” visible on in-store signage, tent pop-ups, coupon mailers, and Facebook web opt-in forms are providing Papa Murphy’s customers the ability to “opt-in” via text message and receive exclusive offers several times each month at their favorite locations.

 

Utilizing unique opt-in coupons delivered via textback campaigns and SMS blasts, the participating Papa Murphy’s locations have received over 100,000-plus consumers opting-in to receive text message coupons. With Phizzle’s proprietary mobile platform, the franchisees have seen redemption rates as high as 18% from the offers delivered to their specific mobile database and tracked in real-time through Phizzle's mobile platform. The SMS campaign has generated consumer buy-in, as most customers who come in to Papa Murphy’s for either a free pizza or discounted medium pizza have upgraded their purchases.