OTA Insight Debuts Real-Time Predictive Tech

Michal Christine Escobar
Senior Editor, Hotels

OTA Insight, a cloud-based data intelligence platform for the hospitality industry, will offer an early preview of Market Insight, its new predictive market intelligence technology that is able to capture hotel booking intent in real-time, at ITB Berlin (Stand 112b, Hall 10.1).

"The way we've been looking at data to gauge booking demand all these years has been quite limited," said Sean Fitzpatrick, CEO at OTA Insight. "Hotels have traditionally based revenue decisions primarily on OTB data, which provides some indicators on the potential for future demand, but in reality it's only part of the picture."

In an industry-first, Market Insight's new technology is built to tap into billions of carefully weighted data-points from multiple top-of-funnel data sources, ranging from hotel web searches, online reviews, flight data, events, holidays, alternative lodging inventory data to weather forecasts and uses its unique AI-powered technology to deliver location-specific and segmented demand insights.

This new real-time market intelligence technology will make it easier and faster for hotels to uncover revenue opportunities ahead of the competition and allow commercial teams to align budgets and campaigns with one clear view on future market demand.

Hoteliers are invited to register to be one of the first to see the future of hotel market intelligence at ITB at Stand 112b, Hall 10.1.

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