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Omni Hotels Automates Group Pricing Process

Omni Hotels & Resorts across the U.S have deployed the new GroupREV™ group forecasting and pricing system from The Rainmaker Group. The system is now live and fully operational at 95% of the Omni locations.  The accelerated launch schedule comes on the heels of Omni’s initial pilot of GroupREV, which commenced in late May at four strategically-chosen locations. Omni expects all locations will be live by the end of the year.
A standalone solution tailored to meet the needs of both traditional and casino hotels, GroupREV provides a scientific modeling and elasticity-based approach to solving the many longstanding challenges associated with group forecasting and pricing.
Currently, Omni Hotels & Resorts derives approximately 50 percent of its revenues from group business; the other half from individual travelers. By automating the group pricing process, GroupREV frees up its sales team to focus additional time on building relationships with customers and understanding their needs.
Although GroupREV can work with any revenue management system, for the Omni Hotels & Resorts implementation, GroupREV is tied to Rainmaker’s GuestREV revenue management system, which ties in with Omni’s central reservations system. GroupREV receives nightly extracts from Omni’s sales and catering system, which is also used to manage all of Omni’s group bookings. All of this information is used by GroupREV to determine optimal pricing.

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