Omni Hotels Advances Revenue Management Systems with Rainmaker
Omni Hotels announces that is has successfully completed the two-way integration of the Rainmaker Group's revolution Profit Optimization with the brand's new central reservation system (CRS). Omni now uses revolution to create optimized rates based on more accurate demand forecasting and near real-time sales data from its CRS and other dynamic market factors. The integration of the revolution Revenue Management system and the Omni CRS was fully operational in December 2008.
"Omni relies on the revolution Revenue Management system to forecast demand and create optimized rates based on a large number of data points, including brand sales data from its new CRS," says Lesli Reynolds, vice president of global distribution and revenue strategy for Omni Hotels. "Data exchanges are very complex programming challenges, and Rainmaker created a great partnership with our CRS provider to accomplish Omni's strategic objectives with the two-way system integration."
"Omni relies on the revolution Revenue Management system to forecast demand and create optimized rates based on a large number of data points, including brand sales data from its new CRS," says Lesli Reynolds, vice president of global distribution and revenue strategy for Omni Hotels. "Data exchanges are very complex programming challenges, and Rainmaker created a great partnership with our CRS provider to accomplish Omni's strategic objectives with the two-way system integration."