NYLO Launches New Website to Drive Occupancy, Revenue
NYLO Hotels launches a new website with a parade of innovative features designed to drive occupancy and revenue for franchisees and the brand. The search-engine-friendly site, NYLOhotels.com, takes e-commerce to the next level, reaching out not only to travelers who want to book hotel stays. It also targets people coming to NYLO markets looking for enriching lifestyle experiences - dining, shopping, sporting events, culture, eco-travel and more.
"NYLOhotels.com sets a new standard for search engine optimization in the lodging industry," says Patrick O'Neil, executive vice president of operations, NYLO Hotels. "Franchisees will be able to build occupancy, thanks to high visibility on the Internet."
Most lodging sites are developed over time to become more optimized, O'Neil explains. NYLOhotels.com, by contrast, was built from the ground up to be search-engine-friendly. Every page on the site is focused on a unique market segment, acting as virtual salesperson to build traffic and revenue for each hotel.
"For example, the site will come up in searches for packages and deals in each of our markets," O'Neil points out. "In this economy, everyone wants outstanding value. Travelers will be able to see at a glance that NYLO provides the best value for every dollar spent."
Drives revenue
Each hotel has a designated area, or robust mini site - of approximately 35 pages -- of its own. With vibrant images, calendars, e-maps and more, NYLOhotels.com provides a close look at every property. Travelers can reserve rooms and customize their stays, viewing guest lofts, common areas, packages, and events as well as nearby shopping, dining, entertainment, professional sports games, cultural attractions and more.
Meeting and event planners can see immediately what each hotel offers for parties, weddings, reunions and corporate events. From menu and catering options, room capacity and layouts, audio/visual equipment and more, they'll get the information needed to start planning meetings and events with personality in a stylish venue that's one-of-a-kind.
NYLOhotels.com's advanced content management system enables properties to share in the development of their sites, uploading entire hotels and managing content on the fly. Rotating specials, deals and events keep information current. Each mini site is search-engine-optimized from the ground up too, further building traffic and occupancy.
Site seeing
Visitors will see the site has a bold new look with a clean design, easy navigation and original artwork by artists in NYLO markets. There's a lot to see and do here. Fusing music, art, fashion and function, the ONLY@NYLO section spotlights amenities that make a NYLO stay unique. There are the hip guest lofts and the brand's stylish clothing line -- NYLO Wear by Daniel Vosovic - by the Bravo-TV "Project Runway" fan favorite. Also in ONLY@NYLO: information on PURE allergy-friendly guest lofts, the plush NYLO NYTE bed and each hotel's green features. Visitors can shop here, as well, for NYLO Wear apparel and original artwork by the local artists showcased in NYLO hotels. There's new music to discover too, by listening to NYLO Uncovers compilation CDs featuring ascendant indie artists from NYLO markets and across the country and around the globe.
The Things To Do pages provide an insider's guide to each hotel's neighborhood culinary, social, arts and culture scene. A simple search yields an array of options: restaurants, nightspots, shopping, parks, zoos, universities, concerts, sporting events, art exhibits and more. As virtual concierge, the site serves up myriad offerings. Helpful extras include e-maps and directions that make it easy for travelers to get where they want to go.
In the Hotel Development & Franchise section, visitors can get in-depth information on NYLO's two breakthrough lifestyle brands, the full-service NYLO hotels and the select-service XP by NYLO. "Franchise developers can see how our cost-efficient urban loft design and innovative construction presents a new approach to development," O'Neil concludes. "The result is hotels with unique design and enhanced amenities at a cost to build that defies their aesthetic." Specifics on rates, sites, construction periods and development costs are all available in the information-rich Development & Franchise section.