NRT Acquires AI, Gamification and Digital Content Software Company OfferCraft
NRT Technology Corp. (NRT), a provider of digital commerce experiences in gaming and financial services, announced that it has acquired the assets of privately held OfferCraft, a software company that uses artificial intelligence and gamification to drive loyalty, engagement and revenue. Terms of the agreement are not disclosed.
The deal will allow NRT to integrate OfferCraft's patent-pending solutions into its existing kiosk, mobile, table games and cashless payment product lines, while also expanding into entirely new areas across nearly every digital channel.
OfferCraft’s artificial intelligence software allows offers, coupons and rewards to be distributed digitally across email, SMS, websites, social media, kiosks, the Point of Sale, signage, and more. Unlike traditional marketing content, these incentives can change themselves into something different if they're initially ignored.
For example, if a customer receives a 30% discount but doesn’t use it, that incentive will evolve into something different and can automatically send a text message, email or push notification to the patron with the new alternative. Customers can redeem their personalized offer directly at a kiosk, a POS terminal, or another system using a unique code on their phone, similar to using your phone to check in for a flight. Everything is tracked, A/B-tested and optimized in real time to continually increase conversion rates, while slashing printing costs and fraud.
OfferCraft’s gamification platform builds on its AI tools to enable a wide range of marketing and HR content to be presented in the form of fun, exciting games that are more likely to be clicked, remembered and redeemed — further increasing profitability.
The acquisition of OfferCraft’s assets follows NRT’s recent acquisitions of eMarker and VisuaLimits, its strategic investment in Gaming Analytics, and its pending merger with Sightline Payments (“Sightline”). Following receipt of all required gaming approvals, NRT and Sightline will combine to become NRT Sightline.
The entire OfferCraft team will immediately become part of NRT, and will form NRT’s new Interactive division. Aron Ezra, CEO of OfferCraft, will take on the newly created role of Chief Digital Officer at NRT, where he will oversee the OfferCraft product, the NRT mobile app platform strategy, and several soon-to-be-announced initiatives that will advance the company’s mission to connect the guest experience.