Nikko Hotels Boosts Reservations 25 Percent with New Web Strategy
The online campaign, launched to target Asian outbound traffic for Nikko, included a Pegasus provided Internet booking engine with NetBooker Web Analytics package and a search engine optimization service powered through Trisept Solutions.
Results for Nikko included an initial reservations increase of approximately 25 percent, and a steady month-to-month increase in Web site traffic, according to Rurie Yamada, assistant vice president, CRM Group, marketing strategy, sales and marketing for Nikko.
"We had very specific situations we needed to overcome when we embarked on this initiative with Pegasus, including direct sales challenges of language and culture, as well as sales offices limited by geography," says Yamada. "With the comprehensive approach of implementing NetBooker to maintain multi-lingual bookings, SEO to drive traffic and Web Analytics to measure results, we experienced an immediate boost in bookings."
This information allowed Nikko to determine potential drop-off points and therefore adjust marketing techniques where necessary. In addition, Nikko successfully drove traffic to their site using SEO to identify and leverage key search drivers.