New York Resort Taps Facebook, Twitter to Draw Guests

To celebrate its picturesque Lake Placid setting, the High Peaks Resort, the newest resort and hotel in the heart of the Adirondacks, is featuring a fun and value-packed promotion through social media channels exclusively.

The Adirondack High Peaks is not just the name of the collection of 46 mountain peaks in the six million acre Adirondack Park of New York, it's also the namesake of the High Peaks Resort. That's why it's all about the number "46" as the Resort's friends, fans and followers on Facebook and Twitter take advantage of a 46-minute per day, 46-day promotion based on the elevations of the 46 High Peaks.

For 46 minutes each day for 46 days, the High Peaks Resort's special Elevation Rate of the Day is based on the elevation of one of the surrounding 46 High Peaks. For example, a rate based on the 4,867-foot elevation of Whiteface Mountain will be $48.67. A rate based on the 4,361-foot elevation of Seward Mountain will be $43.61; Porter Mountain's rate will be $40.59.

"It used to be that you'd have to actually reach the top of all 46 High Peaks to be considered a true 46'er; now, there's another way to reach the top and save more than 70 percent off our standard room rates," says John Dodson, general manager of the High Peaks Resort. "We want guests to embrace the true character of the Adirondacks by staying with us and discovering an outstanding mountain getaway experience."

The Elevation Rate will appear on the High Peaks website between 8:00 a.m. and 8:00 p.m. The Resort will alert friends, fans and followers through Twitter and/or Facebook when that day's special rate is available.
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