New Tech Puts Machine Learning, Predictive Analytics at Foxwoods Resort Casino's Front Desk Agents' Fingertips

Foxwoods Resort Casino, said it capped a successful 2017 by launching Nor1’s CheckIn Merchandising resort-wide at its four towers. CheckIn Merchandising puts machine learning and predictive analytics at Foxwoods front-desk agents’ fingertips, and empowers them to merchandise premium inventory upon arrival to enhance their guests’ stays.

"We launched CheckIn Merchandising nearly thirty days ago, and in a short time have seen amazing results,” stated Nick Meier, Director of Revenue Management at Foxwoods Resort Casino. “The program has created operational efficiencies for our team, and our agents have seized the opportunity to generate additional revenue for our resort while providing an even more personalized check-in experience."

The Nor1 Pricing & Merchandising Intelligence Platform provides solutions at every stage of the reservation lifecycle that enable hospitality companies to create more meaningful interactions with their guests, building loyalty and driving long-term revenue.