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New Express Product Empowers Guests with Mobile Check-In and Upgrades

GuestDriven has launched Mobile Check-In and Upgrades through its new GuestDriven Express mobile web service. GuestDriven Express requires no downloads and provides hotel guests with the ability to check-in up to 24-hours before arrival, upgrade rooms, access a host of personalized upsell promotions on amenities, check-out or instant message front-desk personnel all from a mobile device or desktop computer.
With mobile travel sales in the U.S. slated to reach $26 billion this year and $55.47 billion by 2017 according to eMarketer, there is a big opportunity on the table for hoteliers to market and reach customers in a more convenient, direct and cost-effective way. According to the Hospitality Asset Managers Association (HAMA), 65.8 percent of hoteliers predict mobile check-in to be the norm in three years. Nearly half of all hotel guests are under the age of 36 and 97 percent of them carry a smartphone. GuestDriven is helping hotels capitalize on this shift in the market by providing a mobile check-in and upgrade technology to allow them to engage with guests via mobile devices in order to create stronger customer relationships, build brand advocacy and drive revenue.
Guests receive an email notification that they can perform a mobile check-in 24 hours prior to arrival and, from a personalized mobile landing page, can confirm time of arrival and choose from available upgrade inventory, add-ons, special offers, or amenities offered by the property and start personalizing their experience before they check-in.
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