Yum! Brands, Inc. announced today the publication of R.E.D. Marketing: The Three Ingredients of Leading Brands (Harper Collins; June 8, 2021) by Ken Muench, CMO of Yum! Brands, and Greg Creed, former CEO of Yum! Brands. The book explores the importance of a holistic marketing strategy that creates a brand for the long-term. Muench and Creed share R.E.D. Marketing principles – Relevance, Ease and Distinctiveness – and how they have led Yum!’s well-known brands, KFC, Taco Bell, Pizza Hut and The Habit Burger Grill, to sales growth around the world.