NAVIS and IDeaS Strengthen Partnership for Hotel CRM, Reservations Sales & Revenue Management

Michal Christine Escobar
Senior Editor, Hotels

NAVIS, a hospitality CRM, announced a strengthened partnership with IDeaS, a provider of revenue management software and services, that will allow marketing, reservations and revenue management teams to operate as one team.

Capturing the right demand at the right time is more important than ever. NAVIS helps capture guests and deploys effective marketing/outbound telephony campaigns to reach out to guests at the right time. Combined with the power of IDeaS’ forecasting and pricing, hotels can maximize their revenue and profitability by using both solutions.

“The NAVIS and IDeaS partnership brings together two best-in-class companies who understand hospitality, get the challenges and goals in the market, and want to give their clients the best possible toolkit of solutions and services to make them successful,” stated Kyle Buehner, CEO, NAVIS. “The combination of our technologies and experts will make a huge positive impact for our hospitality clients as they focus on attracting new and returning guests with the right offer at the right time.”

Hoteliers are looking for ways to better align marketing, sales, and revenue strategies. Often, these teams work in silos. These data silos combined with disconnected decision making are costly, and curb efforts to drive, capture and convert direct business.

Today, the two companies are eyeing new ways to align NAVIS’ CRM data with RMS analytics to improve forecasting and break down silos. Together, NAVIS and IDeaS will help hotels, vacation rentals, management companies and resorts make smarter, faster, data-driven decisions.

“The notion of truly collaborative, cross-functional marketing is rare,” said Joseph Martino, Senior Vice President & Chief Business Development Officer, IDeaS. “But by bringing together hotel marketing and revenue management solutions, we will enable revenue management teams and their marketing counterparts to plan specific campaigns that stimulate demand based on accurate, data-driven forecasting.”

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