Michael Marino, SVP, Chief Digital Officer, Caesars Entertainment
4. How a Chatbot Helps Caesars Seize Persuadable Moments
Caesars added some next-generation flair to the tired concept of room service with a revitalized mobile ordering platform. During this session, Caesars SVP, Chief Digital Officer Michael Marino will give attendees an inside look at the AI-driven initiative that helped the company see a 20% uptick in orders just by giving customers another avenue to order. Building on the success of the digital concierge, IVY, the guest text messaging program with built-in artificial intelligence is now live in more than 6,000 rooms within Caesars Entertainment Las Vegas Resorts.
Now in its 23rd year, MURTEC has become the "Gold Standard" event for education and networking in the restaurant technology industry. The 2018 event will take place April 11-13, 2018, at the Paris Las Vegas Hotel & Casino and will feature a dynamic new format with a program crafted with the insights and expertise of a highly-engaged Advisory Council.
Hosting 700+ restaurant technology executives and solution providers, MURTEC has grown every year to expand on all fronts more technology, more education, more networking all while still maintaining an exclusivity and intimacy that fosters invaluable peer-to-peer idea-sharing. The 2018 schedule will still feature popular standbys including: the annual golf outing and MURTEC University sessions. Also back by popular demand will be the Top Women in Restaurant Technology Awards.
Now in its second year, the Top Women in Restaurant Technology Awards recognizes a diverse array of women in the foodservice technology industry, from restaurants and technology suppliers, who are reimagining how things are done in restaurants while demonstrating excellence in leadership, inventiveness and skill.
Other standout events include an IT Leadership Panel, featuring some of the industry's top technology executives, dynamic keynotes, engaging shorter format MURTALKS, interactive workshops, as well as ample networking time.
Another new feature for 2018 are MURTEC Exhibit Hall Tech Tours. These guided tours by HT staff will be divided into technology categories. Attendees will be presented with technology highlights which they can then learn more about during the numerous networking opportunities at the conference.
To register or learn more about MURTEC, follow this link: https://www.murtec.com/start/begin