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04/18/2022

Mr. Pickle’s Sandwich Shop Unifies Digital, Physical CX

Paytronix Order & Delivery provides immediate 25% jump in digital sales.
Anna Wolfe
Senior Editor - Restaurants
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Mr. Pickle’s Sandwich Shop, a full-service sandwich shop with 46 locations in California and Arizona, has deployed the full Paytronix Platform to remake its online image and streamline its full guest experience. Mr. Pickle’s Sandwich Shop launched Paytronix Loyalty, Order & Delivery, Mobile, and Gift at its 46 locations.

The customer experience platform replaced a previous program that Mr. Pickle’s Sandwich Shop had set up through its existing POS system, but as the company grew it needed the extra functionality that a more advanced and specialized technology provides.

86% of restaurants surveyed say they’re leveraging POS data for loyalty programs and for upselling/special offers in 2022, according to HT's 2022 POS Software Trends report

Since launching Paytronix in late March, Mr. Pickles has seen:

  • 3000 downloads of the new app, an average of 500 per week;
  • 3x faster growth rate for the new Pickle Points Rewards program, with 1600 new members in the first month; and
  • 20% to 25% increase in digital same-store sales.

Trend Report on Online Ordering: Digital Demands Present New Challenges, Opportunities for Restaurants

The Pickle Points Rewards lets members earn one point for every dollar spent, and then bank those points for use later on one of four levels of rewards, ranging from a free fountain drink to a full sandwich. 

“Going with the full Paytronix platform provides our guests with a frictionless experience across our entire business no matter how they choose to interact with us,” said Chris Schefler, director of brand management for Mr. Pickle’s Sandwich Shop. “Our guests can now see everything in a clean, well-presented way that enables them to get exactly what they want.”

Mr. Pickle’s Sandwich Shop's 26+ years of success is rooted in the simple formula of “Making the Guest Happy” by providing craveable sandwiches, exceptional guest service, and local community involvement.