Miami Grill Reveals Double Drive-Thru Concept

4/21/2020
Miami Grill is starting to market a double drive-thru. This new offering is in direct response to what the company believes will be an altered business environment in the post-COVID-19 world.

Miami Grill has revealed its newest format available to franchisees, an express double drive-thru.

It appears to be a savvy move for the South Florida-based fast casual brand. According to SMG Research, with dine-in unavailable in most locations, drive-thru has emerged as the most popular way to get food from restaurants nationwide.

Miami Grill had been working on the new offering even before the pandemic but has now fast-tracked its development. This new offering is in direct response to what the company believes will be an altered business environment in the post-COVID-19 world.

The new business model will have a double stack drive-thru and order-ahead curbside pickup. It will have a pickup window for pedestrian traffic and a small inside area for customer ordering and pickup. In alignment with this streamlined model, there is no dining room feature.

 

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