Mercury Payment Systems, Red River POS Offer Frozen Yogurt Sales Solution
Self-serve frozen yogurt stores popping up across the country make it convenient for consumers to satisfy sweet-tooth cravings. At the point of purchase, however, store operators are faced with the challenge of complying with state sales regulations, accurately tracking sales, and staying ahead of the competition.
Linus Nghi Le, principal consultant for Red River POS created a unique point-of-sale (POS) system that solves those issues. He arrived at the solution in collaboration with Casio point-of-sale and his preferred payment processor, Mercury Payment Systems. Featuring easy-to-use, self-service scales that measure by the ounce, the ability to remove the weight of the cup from the total weight, and free gift, loyalty and pre-paid card processing through MercuryGift, The new system helps merchants comply with state mandates to avoid fines, while competing in a niche market.
Weight accuracy
Scales connected to the point-of-sale system can display the product weight in ounces, unlike most systems that can only weigh in pounds. Self-serve yogurt stores advertise the price per ounce, therefore weighing yogurt in pounds can be confusing for customers and employees alike.
Since no one wants to eat melted yogurt, speed is another important advantage of the solution. Mercury's high-speed, IP payment processing is integrated to the POS system so employees can quickly complete sales in under three seconds. The time savings is significant since dial up authorization can take 15 - 30 seconds, or longer.
This solution can also remove the weight of the cup from the total weight, whereas many systems cannot. In California, for example, state weight and measure guidelines are very specific: merchants may charge for their product but not the container. Merchants caught charging for the cup (typically by secret shoppers and undercover agents) may be fined up to $1,000 per incident.
Guest loyalty
Plus, with new stores opening daily, operators can stay competitive and create customer loyalty with the MercuryGift card program from integrated payments processor, Mercury Payment Systems. When clients use Mercury for credit and debit card payment processing services, the gift card module, gift card processing, and the first 100 cards are free.
Merchants can benefit from a loyalty/pre-paid card program by earning revenue in advance of sales. Customers are more likely to use and recommend a product that they already paid for which can increase sales at the store. By eliminating the need to clip coupons, customers can enjoy a more personal and convenient shopping experience when they use a VIP card.
Linus Nghi Le, principal consultant for Red River POS created a unique point-of-sale (POS) system that solves those issues. He arrived at the solution in collaboration with Casio point-of-sale and his preferred payment processor, Mercury Payment Systems. Featuring easy-to-use, self-service scales that measure by the ounce, the ability to remove the weight of the cup from the total weight, and free gift, loyalty and pre-paid card processing through MercuryGift, The new system helps merchants comply with state mandates to avoid fines, while competing in a niche market.
Weight accuracy
Scales connected to the point-of-sale system can display the product weight in ounces, unlike most systems that can only weigh in pounds. Self-serve yogurt stores advertise the price per ounce, therefore weighing yogurt in pounds can be confusing for customers and employees alike.
Since no one wants to eat melted yogurt, speed is another important advantage of the solution. Mercury's high-speed, IP payment processing is integrated to the POS system so employees can quickly complete sales in under three seconds. The time savings is significant since dial up authorization can take 15 - 30 seconds, or longer.
This solution can also remove the weight of the cup from the total weight, whereas many systems cannot. In California, for example, state weight and measure guidelines are very specific: merchants may charge for their product but not the container. Merchants caught charging for the cup (typically by secret shoppers and undercover agents) may be fined up to $1,000 per incident.
Guest loyalty
Plus, with new stores opening daily, operators can stay competitive and create customer loyalty with the MercuryGift card program from integrated payments processor, Mercury Payment Systems. When clients use Mercury for credit and debit card payment processing services, the gift card module, gift card processing, and the first 100 cards are free.
Merchants can benefit from a loyalty/pre-paid card program by earning revenue in advance of sales. Customers are more likely to use and recommend a product that they already paid for which can increase sales at the store. By eliminating the need to clip coupons, customers can enjoy a more personal and convenient shopping experience when they use a VIP card.