McDonald's Franchisees Tap AI Integration to Improve Employee Retention

The platform that McDonald's franchise operators use to source, hire, and onboard new employees with fast, mobile-first experiences, now offers an integration with Sprockets to reveal who will perform like their best crew members and reduce bias in the workplace.

This integration combines the speed of Paradox's McHire platform with Sprockets, an AI-powered solution that is proven to improve 90-day retention by 43 percent, according to the company. It instantly predicts an applicant's likelihood to succeed and stay long-term using artificial intelligence, natural language processing, and over 80 years of psychological research.

Help Wanted Everywhere

Three-fourths of restaurants (74%) say their top challenge is recruiting employees, according to the  National Restaurant Association's mid-year supplement to the 2021 State of the Restaurant Industry Report. Operators have been offering incentives for new hires and added benefits for existing employees.  Tech tools can help to increase job satisfaction for a more positive workplace culture, which is highly correlated to retention. Papa John’s International Inc. announced new hiring, referral and appreciation bonuses for its 14,000 front-line team members. Some believe low wages are driving away restaurant staff. Others blame the extension in unemployment benefits. According to a recent report from JobList, hospitality workers are transitioning out of the industry in search of a different work setting.

A Streamlined Solution

Sprockets' software integrates directly with McHire to further streamline the hiring process, allowing GMs to focus more on daily operations. Many McDonald's franchise operators have already improved retention with Sprockets, and now it's even easier for others to achieve the same results without having to log in to two different tools.

This McHire integration is a big step for Sprockets as they improve the hiring experience for applicants and employers alike.