Marriott Signs Multi-Year Email Marketing Agreement
Marriott International, Inc. signs a multi-year agreement with Alliance Data Systems Corporation's Epsilon business, to provide its full suite of loyalty and marketing solutions derived from transaction-rich data.
Under the terms of the agreement, Epsilon, a provider of multi-channel, data-driven marketing technologies and services, will provide full-service permission-based email marketing support for Marriott International hotel/property brands. Epsilon's proprietary email platform and related program account management services will enable Marriott to launch, analyze, integrate, automate and manage millions of highly personalized, permission-based electronic marketing communications to its customers. Support for Marriott's email communications will include global distribution of marketing messages in five languages.
"In the competitive travel industry, it's important to engage our customer base with relevant and timely communications that reinforce our brand and provide value to the customer," says Bob Behrens, vice president, Marriott Rewards. "Email is a critical channel for achieving this objective, and Epsilon provides us with the platform and support necessary to enhance our customers' experience with the Marriott brands."
"In the competitive travel industry, it's important to engage our customer base with relevant and timely communications that reinforce our brand and provide value to the customer," says Bob Behrens, vice president, Marriott Rewards. "Email is a critical channel for achieving this objective, and Epsilon provides us with the platform and support necessary to enhance our customers' experience with the Marriott brands."