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Marcus Hotels & Resorts Selects ReviewAnalyst to Monitor Social Media Content

Marcus Hotels & Resorts partners with the Dallas-based Standing Dog Interactive to manage social media content through Standing Dog's ReviewAnalyst application.

ReviewAnalyst collects hotel reviews, blog entries, videos and photos from the top travel and social media websites and presents them in a simple, intuitive interface, making management and reporting easy. Additionally, ReviewAnalyst is a valuable research tool that offers rating and ranking comparisons with a hotel's top competitors.

"Hotel marketers recognize that Social Media is a growing force and has the potential to strongly impact hotel revenues in either a positive or negative way," says Christine Beuchert, e-commerce director of Marcus Hotels and Resorts. Marcus Hotels & Resorts has recognized the need to monitor these sites and found the Review Analyst program to be a great fit to help our hotels manage their Web 2.0 presence. The features and alerts provided by Review Analyst combined with a low cost made it the best choice for our portfolio of hotels and resorts."

Perhaps the most important recent addition to ReviewAnalyst is Keyword Alerts. When an online guest review includes words or phrases like "room service" or "renovations" the tool sends an alert to the client. The keywords and phrases can be customized by each hotel based on what they want to be made aware of right away. Another great new feature is the ability to work outside of the dashboard and export data for review offline.
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