Loyalty

Santell will be responsible for implementing and managing rewards programs, including a corporate benefits strategy intended to motivate and retain associates.

The lessons that hospitality operators have learned over the past two years—and all the technology that came along with them—are here to stay.

As hoteliers seek to recover revenue lost over the last two years, improving loyalty is more important than ever before -- but loyalty looks different in a post-pandemic world.

Announced last week, and debuting on Feb. 1, MGM Rewards will be a totally new loyalty program that aims to increase brand recognition, enhance member benefits, and streamline the guest experience.

Available exclusively on the Taco Bell app, the Taco Lover’s Pass allows fans to redeem one of seven iconic tacos a day for 30 consecutive days at participating U.S. locations for $10.

According to Bankrate.com, $15.3 billion in gift cards remain unused. Applebee's, Bonefish Grill, Carrabba's Italian Grill, Chick-fil-A, Chipotle, Melting Pot, Panera Bread and Smashburger are among the brands supporting the promo.

BWR members can reserve their next hotel stay using accumulated loyalty points to pay for part of their booking, allowing for added flexibility when planning their next hotel stay.

Launching February 1, MGM Rewards will seamlessly integrate gaming and non-gaming spend and rewards across all U.S. properties. Gaming and non-gaming members will now earn currency redeemable for dining, entertainment, hotel stays and more.