Dunkin' Donuts has unveiled a new loyalty program. The new "DD Perks Rewards" program, the brand's first-ever national loyalty rewards program, offers "Dunkin' Dollar" reward coupons for purchases made with a registered Dunkin' Donuts Card. Dunkin' Dollars can be redeemed for any item on the Dunkin' Donuts menu, giving guests the opportunity to use their rewards for food and beverages of their own choosing.
The new DD Perks Rewards program makes it easy to receive rewards; guests simply register a Dunkin' Donuts Card for free at DDPerks.com and they can begin earning Dunkin' Dollars with their first food or beverage purchase at a Dunkin' Donuts restaurant. There are no limits to how many Dunkin' Dollars a guest can earn. One Dunkin' Dollar is earned for every $20 spent using a registered Dunkin' Donuts Card. Two Dunkin' Dollars are earned for every $20 spent using a registered Dunkin' Donuts Card that is auto-recharged within a calendar month – an easy way to automatically add value to a Dunkin' Donuts Card on a regular schedule or when the balance falls below a certain amount.
"We are extremely excited to launch the DD Perks Rewards program nationwide to reward our loyal guests across the country for something they're already doing - enjoying their favorite Dunkin' Donuts coffee and snacks," says John Costello, chief global customer and marketing officer at Dunkin' Brands.
The DD Perks Rewards Program is the latest enhancement to Dunkin' Donuts' popular DD Perks, which provides members exclusive in-store and online offers, previews on new menu items, updates on new restaurant openings, localized offers, and other special perks. All DD Perks members also receive a free medium beverage upon enrollment, plus another free medium beverage on their birthday.