LodgeNet Expands On-Demand TV Content
LodgeNet Interactive Corporation announces that over the past year it has dramatically increased its content offerings in its digital systems, providing greater choice to guests in over 1.5 million guest rooms. New content added over this time period includes more TV On Demand content, an expanded high-definition (HD) movie selection, more independent films, expanded sports programming, world premieres and custom content selections. This expanded assortment is supported by LodgeNet's industry leading digital media platforms, which have been updated to provide enhanced browsing capabilities in order to improve the overall guest experience. Delivering on the promise of the On Command acquisition to support the development of new, innovative media solutions, LodgeNet can now offer hotel guests more programming choices than ever.
The Disney-ABC choices - which premiere on LodgeNet systems this month - expand the lineup of Just Missed TV content which already includes programming from NBC Universal (NBC, USA Network, SCI FI Channel, Bravo) and Showtime. Select episodes of hit series have included viewer favorites such as Showtime's Californication and Dexter as well as NBC's Heroes, Kath and Kim, The Office, and 30 Rock. During 2008 more than 400 episodes from 30 different television series were available on demand within hours of airing on broadcast or cable networks.
Public Space Programming: Further extending its relationship with DIRECTV and providing an ongoing array of entertainment beyond the hotel room, LodgeNet signed a public space agreement with DIRECTV for standard and HD content. This will entertain guests while checking in or waiting in the lobby and allows guests to enjoy sports packages in hotel bars and restaurants. LodgeNet has further enhanced its entertainment package by adding over 75 new channels featuring international programming through its partnership with DIRECTV. This content provides an important sense of familiarity to international travelers.
Custom Content Selections: LodgeNet's custom content solutions allow hotels to create a differentiated guest experience through exclusive promotions and custom interfaces that reflect the hotel's brand standards. Over the past year, LodgeNet has partnered with a variety of brands to create custom solutions, including a promotion with Sheraton Hotels & Resorts to help them execute two campaigns for the Showtime series Dexter and The Tudors. Sneak peeks of both hit shows' season premieres were offered on the LodgeNet system before their national debuts.