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Latest LodgeNet Entertainment Channel Offers Celebrity News, Movie Reviews

LodgeNet Interactive Corporation, a provider of media and connectivity solutions to hospitality and healthcare businesses, and REELZCHANNEL have signed an agreement to launch an entertainment channel called “REELZCHANNEL in Your Room.”
REELZCHANNEL is set to produce a new entertainment linear channel, which will appear in LodgeNet partner hotels, featuring celebrity interviews, movie reviews, Hollywood news, red carpet footage, and much more. Guests can also “telescope” into a video-on-demand menu featuring additional REELZCHANNEL in Your Room content. Programming will be customized for hotel audiences with much of the content originating from REELZCHANNEL original programming, the cable and satellite network devoted to movies and entertainment.
Programming highlights include: Hollywood Dailies, fast-paced entertainment reporting about all things Hollywood; Hollywood’s Top Ten, which counts down the top ten everything in movies; and Maltin on Movies, in which one of the country’s leading movie experts gives viewers his unique take on movies and reviews the latest releases. In addition, select movies will be tagged “REELZCHANNEL Recommends,” giving hotel guests REELZCHANNEL recommendations for new movie releases available on the LodgeNet Interactive system.
Testing of the new channel began in fourth quarter 2010 with encouraging results. According to LodgeNet set-top-box data in December 2010, 12% of occupied rooms watched the channel. Programming and production enhancements have been made since testing began, with LodgeNet planning to roll-out the new channel to much of its hotel room base in June 2011.
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