Krystal Restaurants Delivers a Unique Customer Experience
The Krystal Restaurant located in Chattanooga, TN selects Scala, a provider of end-to-end solutions for the connected signage market, to deliver a unique customer experience at it 50's style drive-up restaurant.
The Krystal Restaurant wanted to maintain this retro look and feel they also wanted to enhance the customer dining experience and introduce efficiencies of modern fast food restaurants. Krystal contacted the Hammond Communications Group who designed a unique digital menu board experience for Krystal's customers.
The Krystal Restaurant wanted to maintain this retro look and feel they also wanted to enhance the customer dining experience and introduce efficiencies of modern fast food restaurants. Krystal contacted the Hammond Communications Group who designed a unique digital menu board experience for Krystal's customers.
The Hammond Group, a Scala Certified Partner, created a solution that utilized a three-zone layout to narrowcast rich media (video, graphics and audio), a live TV signal and text crawl to multiple displays. Although the system included interior displays, it is the application for exterior signage that is truly unique.
Each car stall is equipped with a traditional backlit menu board with 32" LCD displays. Hammond customized the solution so that screen content is triggered upon the car's arrival and departure and controlled by the customer who can elect to scroll through a menu, watch TV and more.
Sensors in the parking stall detect when a car approaches triggering the digital menu board to activate the screen. The customer selects a meal of choice from the myriad of choices available on the digital menu board. The customer's order is dynamically sent to the restaurant where the order is prepared in the kitchen and car hops deliver it directly to the customer's car.
If the customer chooses to eat in the car, the digital menu board provides an entertainment option consisting of a live TV feed for the local Chattanooga area. Audio is piped into the car through a specific station on the car's FM radio.
The installation of the digital menu boards with digital meal ordering and live television feed is integral to the overall image of the restaurant. The solution allows Krystal Restaurant to maintain their retro look and feel while upgrading the customer dining experience to a modern fast food restaurant deliver process.