Krispy Kreme Launches Mobile Rewards Program

Krispy Kreme Doughnuts, Inc. is nearly complete with its nationwide rollout of its Krispy Kreme Rewards mobile app. Earlier this year, Krispy Kreme worked with NCR Corporation, the global leader in consumer transaction technologies, to build and deploy the Krispy Kreme Rewards app on the NCR Engage Mobile platform. With the NCR platform, Krispy Kreme is able to differentiate themselves in their space with a unique experience that both recognizes loyalty and offers a ‘surprise and delight’ experience.
Now, Krispy Kreme fans can use the app to find and mark their favorite location, receive notifications when the famous Krispy Kreme “Hot Now” Light is on, and earn rewards with each visit. Krispy Kreme has been rolling out this solution across the United States over the past few months and it should be available in all U.S. markets by the end of the year.
“Our goal in developing the Krispy Kreme Rewards program was to enable guests to experience the joy that is Krispy Kreme and earn rewards for their loyalty,” said Tony Thompson, Krispy Kreme’s President and CEO. “It is critical for us to know our guests more personally and our mobile app provides the data that helps us meet the needs of today’s consumer.”
The combination of the NCR Aloha point-of-sale and NCR Engage Mobile enables restaurant operators, like Krispy Kreme, to extend ordering, payment, loyalty and feedback capabilities directly into the hands of consumers. By downloading the app and registering for the Krispy Kreme Rewards program, guests will earn points for every dollar spent with Krispy Kreme that can be used towards donuts and coffee. They also will be eligible for other surprise-and-delights throughout the year including exclusive offers and promotions and a special treat for their birthday. And, Krispy Kreme rewards its members with a variety of ways to pay and earn points, including the app’s stored-value function, cash, credit/debit card, or gift card.
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