Kitchen United MIX Opens Inside Kroger

Kitchen United MIX has opened its virtual food court inside the Kroger on East Mockingbird Lane in Dallas.  The supermarket's customers have the option to mix and match items from various restaurants on one order for pickup or delivery.

Kitchen United MIX houses local and national restaurants, including Dog Haus, Curry Up Now, Monkey King Noodle Company, Celebrity Chef David Chang's Fuku, Capriotti's Sandwich Shop, Carl's Jr., Bad-Ass Breakfast Burritos and The Impossible Shop™.

75% of consumers prefer to order delivery direct from the restaurant, according to HT's 2021 Customer Engagement Technology Study.

This opening marks the first Kitchen United MIX in Dallas and third partnership within Kroger. Kitchen United MIX has a total of four locations in Texas, which includes a new location in Frisco that opened last month.

"Kitchen United MIX is proud to open our first state-of-the-art grocery installation in the Dallas area," said Kitchen United Chief Executive Officer Michael Montagano. "We recently debuted our supermarket concept, and guests have been incredibly impressed with the convenience and variety Kitchen United MIX provides."

"When our customers think of food, they think of Kroger," said Dan De La Rosa, group vice president of fresh merchandising for Kroger. "The Kitchen United collaboration provides the fresh, on-demand meals our customers crave. It is one more innovative example of how Kroger is fulfilling its commitment to anything, anywhere, anytime."

Ordering is available via on-site digital kiosks, online at KitchenUnited.com, or through the Kitchen United MIX App. While customers can also order from the restaurants housed in Kitchen United MIX through various third-party delivery platforms, "multi-restaurant ordering" is only available through the Kitchen United MIX ordering platform.