Jack in the Box Overhauls Online Ordering, Mobile App

QSR Jack in the Box has launched a new ordering website and native mobile app. The updated app and site were developed in partnership with Bounteous.

Jack in the Box's online ordering and integrated mobile app features a full array of capabilities including full menu ordering, customization options, location finder, product and restaurant information, flexible delivery or pickup options and an integrated loyalty program. Online ordering and the mobile app are part of the company's continuous commitment to provide guests  convenience.

59% of restaurants say their top strategic goal is to improve digital customer engagement,  according to HT's 2022 Restaurant Technology Study

“We want to reach customers at the moments that matter most, with platforms that are simple and easy to use. Now Jack in the Box guests have a fast and easy way to order ahead and get loyalty points not only through the app but also through a new mobile web experience,” said Ryan Ostrom, CMO of Jack in the Box. “In addition, this new solution modernizes Jack in the Box’s tech stack allowing us to provide a more personalized and seamless digital guest experience across our various consumer touch-points”

The new website and app, along with a robust new enterprise martech stack, is the most recent step in a renewed focus on digital transformation for the brand. Understanding customers’ ordering and payment preferences allows us to provide a more customized user experience. Jack in the Box has identified digital investment as a key for their growth strategy, tapping Bounteous as one of their partners to help support in accomplishing their digital future.

“We’re proud to partner with Jack in the Box to create a customized solution that showcases the personality of the brand while improving the user experience,” said Jesse Dundon, EVP, Managing Director at Bounteous. “Our proprietary technology accelerator, NomNom, made it possible to integrate a suite of best-in-class loyalty, CRM, and commerce platforms such as Olo and get to market more quickly.”

For Jack in the Box customers, the key benefit will be the ability to order ahead quickly and easily at www.jackinthebox.com. Additionally, members of Jack in the Box’s loyalty program, The Jack Pack, will have a seamless rewards program with the ability to be rewarded from online, app or in-store purchases.

17% of restaurants say their top strategic goal is to increase and drive off-premises business, according to HT's 2022 Restaurant Technology Study

“Ultimately, our goal is to help Jack in the Box continuously optimize direct commerce channels that drive customer loyalty and increased lifetime value,” said Dundon. “This launch is just the beginning of that journey.”

Jack in the Box has more than 2,200 locations across 21 states.