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IHG Targets Android Users Following iPhone App Success

InterContinental Hotels Group (IHG) has launched the second phase of its mobile app strategy with the global launch of its Priority Club Rewards app for the Android. This new app provides customers with the functionality to find and book hotel rooms, check rates and view or cancel reservations for all seven of IHG's brands InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites.

The Priority Club Rewards app for the Android follows the highly successful release of the Priority Club Rewards iPhone app in late April that has been downloaded over 70,000 times globally and has generated nearly $3 million in revenue since it was launched.

Together with each of its enhanced mobile brand websites and the iPhone app, IHG hotels have eclipsed $2.5 million in monthly revenue from these channels only one year after the mobile platform was launched.Õ

"Our mobile capabilities are an important part of our powerful system that brings guests into IHG hotels, which is a key driver for our owners. With the launch of our app for the Android, we are continuing to build on the success of our global strategy of optimized mobile websites and our iPhone app," says Michael Menis, vice president, Global Interactive Marketing, IHG. "The growth of our mobile capabilities and their success in the marketplace in just one year tells us that our customers want access to information wherever and whenever they want. Our mobile strategy allows us to create the optimized websites and applications that provide that access for our customers."Õ

The Priority Club Rewards app for Android contains booking and reservation management features for Priority Club Rewards members. The features for the new app for the Android release include:

  • View Priority Club Rewards member details (number, level, points balance)
  • Manage account profile
  • View and cancel upcoming reservations
  • Redeem points for Priority Club Reward Nights
  • Use Corporate IDs to get corporate rates
  • Quick enrollment into Priority Club Rewards
  • View special offers
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