Hyatt Gains Online Marketing Agility with Day Software and the Cloud

Hyatt Corporation has selected Day Software's award-winning CQ5 platform to improve the search function and management of the company's press room. CQ5 was selected for its ease of use and ability to be deployed rapidly. Hyatt launched the first phase of its first CQ5 project, its digital press room, in just two weeks. Day's agile development processes and production hosting of CQ5 in the Amazon Cloud made the rapid deployment possible. Day Software is a provider of open, standards-based content management and content infrastructure software.

In conjunction with SapientNitro, part of Sapient, an independent interactive marketing services firm, Hyatt plans the rapid rollout of additional Day CQ5-based customer experiences to drive brand awareness, increase customer loyalty and online bookings and attract new and repeat customers through online initiatives.

"We chose CQ5 after an extensive review process in close consultation with our strategic technology partner, SapientNitro," says Bill Bernahl, VP, e-commerce, at Hyatt Hotels and Resorts. "The ability to develop and deploy in the Cloud as well as Day's ease-of-use, scalability and open architecture will enable us to launch new online marketing initiatives faster and more efficiently. The rapid implementation of our Digital Press Room is a demonstration of the speed and agility we have gained with Day and the Amazon Cloud."

Hyatt's initial deployment of its press room features news releases, media kits, awards and corporate governance information. The new CQ5-based website enables customers, hotel partners and the media to easily find and use the information that applies to their specific area of interest, whether it is the opening of a new hotel in Malaysia or a major new promotion for customers.